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A duo of Strategists.
Hi, we are Mire & Maru.
We bring the world of consultancy and creative strategy together to offer guidance for the future* of your brand.
*The next step to strengthen your brand’s value in a fast-paced, overloaded, look-alike world: (re)positioning, comms & creative strategy, portfolio & innovation strategy, cultural & business foresight.
Work Experience
Two worlds in one…
And yes, we also come as two.
Why?
Because we see double.
Because we think double.
Because we bring double.
Four eyes. Two heads. Two careers.
And let’s be honest: it’s double the fun too.
STRATEGIST FREELANCE DUO
2025 - Present
BEYOND LUXURY GROUP
Brand & Cultural Strategy
2025 - Present
NEBRIJA UNIVERSITY PROFESSOR
Degree & Master in Integrated Advertising
2026 - Present
Previously on….
David Madrid, Mercado McCann, BMC Consultancy.
MIRE & MARU
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MIRE & MARU &
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Services
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We help you build brands that matter by navigating business realities, internal culture, and market challenges, making brand diagnostics, strategic decisions, positioning development, brand frameworks, and workshops.
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We help you define communication strategies for your brands, products, and services by identifying powerful insights and tensions that outline actionable, inspiring, and ownable brand territories.
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We analyze behaviors, desires, and cultural signals, map emerging movements and trends, and build foresight reports that uncover tensions, opportunities, and directions for brands, products, and experiences.
WORK
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WORK ✻
Ikos | Love Ikos. Hate Leaving.
Netflix | Abraza todo lo que eres.
Burger King | El Gran Error.
Amoy | Rethink Asian. Think Amoy.
Volvic | Nature is just one sip away.
Uber | Yendo.
Matarazzo | Rina.
Coca-Cola Zero | Best Coke Ever?
Netflix - La Casa de Papel Last Season | The Truth is Out There.
